Liverpool is winning big on YouTube; mixing football success with a smart content strategy to keep fans hooked on and off the pitch. 

Let’s break down how they are doing it…

 

🏆 The Numbers Don’t Lie

As of May 2025, here’s how Liverpool stacks up:

• Subscribers: 11.3 million
• Lifetime Views: 3.5 billion
• Videos Published: 8.2K
• Views in the Last 30 Days: 95 million
• New Subscribers in Last 30 Days: +100,000

For context, here’s the subscriber league table:

Club	Subscribes
Real Madrid	21.9M
Barcelona	17.1M
Liverpool	11.3M
Bayern Munich	10.0M
Manchester United	4.8M
AC Milan	2.1M

But when it comes to monthly views, Liverpool holds their own:

Club	Views (Last 30 Days)
Real Madrid	420M
Barcelona	95M
Liverpool	95M
Bayern Munich	82.6M
Manchester United	38.1M
AC Milan	11.5M

💡 What Makes Liverpool’s YouTube Strategy So Powerful?

Let’s take a closer look at their secret playbook.

 1. Memberships: Not Just Subscriptions—Superfans

Liverpool uses YouTube’s Membership feature like a pro. In just one month:

• 36 of 70 uploads (that’s 51%) were members-only content.

They offer three membership tiers:

Tier	Monthly Price	Perks
The Academy	£0.99	Emojis and badges
AXA Training Centre	£2.99	Behind-the-scenes content
Anfield	£5.99	Exclusive interviews & long-form documentaries

💬 Example: Mo Salah’s contract renewal interview? Only for Anfield members.

2. Fly-on-the-Wall Content: Feel Like You’re in the Room

While other clubs settle for highlight reels and promo clips, Liverpool invites you in. Their “Inside Liverpool” series features:

• Unfiltered training ground access
• Matchday behind-the-scenes with unique camera angles
• Real locker room dynamics and squad stories

It’s immersive. It’s raw. It’s what fans crave.

3. Champions of Live: Real-Time Emotional Connection

When Liverpool won the league recently, they didn’t just post a photo. They went live.

• A 3-hour livestream from Anfield post-Tottenham match
• 1.7M views in 3 days 🔥

And it doesn’t stop there—they regularly livestream:

• Pre-match build-up
• Press conferences
• Fan engagement events

🚀 Final Whistle: What You Can Learn from Liverpool?

Liverpool’s YouTube strategy is more than uploads and thumbnails. It’s:

• Consistent
• Community-driven
• Exclusive yet accessible
• Emotionally charged

They’ve made their YouTube channel an extension of the club, not just a content archive.

Whether you’re a club, creator, or brand, take notes; this is how you win hearts (and algorithms).