The 107th U.S. PGA Championship wrapped up, and while the drama unfolded on the greens, something equally exciting was happening off the course, on YouTube.

Yep, the PGA Tour isn’t just putting on a masterclass in golf, but also in content creation. Let’s dive into why the PGA Tour are true YouTube professionals and how they compare with the competition.

The Scorecard: PGA Tour on YouTube

• Subscribers: 1.6 million
• Total Lifetime Views: 1.9 billion
• Total Videos Published: 21,300
• Views (Last 30 Days): 28.9 million
• New Subscribers (Last 30 Days): 20,000

Data pulled: 19/05/25

How They Stack Up Against the Field

Subscriber Count:

• Bryson DeChambeau: 2M
• Good Good: 1.8M
• PGA Tour: 1.6M
• Big Wedge Golf: 631K
• DP World Tour: 520K
• LIV Golf: 390K

Views in the Last 30 Days:

• PGA Tour: 28.9M
• Bryson DeChambeau: 27M
• DP World Tour: 14.5M
• Good Good:  10.9M
• Big Wedge Golf: 7.1M
• LIV Golf: 4.8M

While they may not lead in subscribers, the PGA Tour is right up there with the DP World Tour in terms of monthly views-clearly, their content strategy is doing work.

Data pulled: 19/05/25

King of the Short(s) Game

More than half of their recent views (15.2M or 54%) came from YouTube Shorts. The PGA Tour knows how to play the algorithm:

• Thumbnails: Visually engaging
• Titles: Drama-driven storylines for golf fans
• Timing: Leveraging big moments, like clips from Quail Hollow Club during the Championship weekend

Shorts aren’t just side dishes, they’re the main course.

Thinking Like a Creator: The Creator Classic

Recognizing the power of content creators, the PGA launched The Creator Classic, a live-streamed event held the day before major tournaments.

• Features big YouTubers and golf content creators
• Brings young fans into the PGA ecosystem
• Opportunity: More creator-native formats & dynamic commentary could take it to the next level

Evergreen Excellence: PGA Tour Originals

Beyond the highlight reels, the PGA Tour shines with its evergreen content:

• PGA Tour Originals: Nostalgia meets storytelling, spotlighting legends of the game
• Cinematic Collabs: Partnering with MANORS to explore global golf culture in rich, resonant ways

Want more YouTube insights like these? Follow along, we’ve got plenty more secrets from the digital fairway! 

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